The strongest brands don’t just sell products—they connect people to something bigger than themselves.

For more than two decades, I’ve had the privilege of helping build brands that shape the way people experience the world. From Nike to Apple and Beats by Dr. Dre, from a technology start-up to the wellness industry, my work has always lived at the intersection of culture, community, and purpose.

Today I serve as Vice President of Global Brand Marketing for Costa Del Mar Sunglasses at EssilorLuxottica, helping guide the next chapter of one of the most authentic brands ever born on the water.

For me, this role is deeply personal.

I grew up along the shores of the Salish Sea in the Pacific Northwest, where the water wasn’t something you visited—it was part of life. It teaches patience, humility, and respect. It gives endlessly, but it also asks for our care.

That perspective shapes the vision I bring to Costa.

My belief is simple: the more people fall in love with the water, the more they will protect it. Costa has the opportunity to do more than make the best sunglasses on the water—it can help reconnect people to the oceans, rivers, and lakes that sustain us.

The brands I’ve been fortunate to work with have always stood for something bigger than the products they sell. Costa is no different.

At its best, this brand has the power to bring people closer to the water—and in doing so, remind us that when the water heals, we heal too.

Thank you for visiting. I invite you to explore my work, the brands I’ve helped build, and the ideas that continue to shape my approach to leadership and storytelling.

And if something resonates with you, I’d love to connect.