Today I serve as Vice President of Global Brand Marketing for Costa Del Mar Sunglasses at EssilorLuxottica, helping guide the global brand strategy for one of the most authentic brands ever born on the water.

Over the past two decades, I’ve had the privilege of working with and helping grow some of the world’s most influential brands—including Nike, Apple, and Beats by Dr. Dre. Along the way, I’ve led global campaigns, built meaningful partnerships, and helped create stories that connect with people across cultures and communities around the world.

At the heart of my work is a simple belief: the best brands stand for something bigger than the products they sell. I’m passionate about using sport, storytelling, and community to inspire people to live healthier lives, connect with each other, and care for the world around them.

My perspective is shaped by a lifelong love of sport, a background in environmental studies, and my Haida and Tsimshian heritage, which instilled in me a deep respect for the water and the natural world.

But the most important role in my life is at home. I’m a proud husband to my childhood sweetheart and a grateful father to our children—who constantly remind me what really matters.

We’re fortunate to call Chelan, Washington home, where the mountains and water continue to inspire both my work and my life.

If you’d like to connect or collaborate, I’d love to hear from you.